Marketing

From advertising and copywriting to A&R and fan engagement, I’ve immersed myself in multiple facets of the music and communication industries since 2013. Over time, I honed my focus on digital marketing, particularly excelling in both paid and organic social media strategies to drive brand awareness, sales, and customer affinity.

I’ve worked with a diverse set of businesses—ranging from international corporations to indie bands—gaining insight into the entertainment industry from multiple perspectives. Highlights include: growing the social media following of a family-owned promoter and its venues by up to 49%, optimizing key elements of a beloved rock band’s YouTube channel ahead of their reunion, and garnering print and online media coverage for a craft beer festival founded by the creator of the longest-running touring music festival in America.

My M.S. in Music Industry from USC and B.A. in Communication Studies from Chapman University further equip me with the skills to develop research-based marketing initiatives and connect with target audiences across a multitude of interests. You can check out my LinkedIn profile for more details!